Is Redirecting Link to My Website is Worthy?
Classifying Redirect link of a website in three types:
- Redirect for increased engagement – This is used as a internal linking strategy as you write a blog. Redirecting to an internal link ensures increased engagement of the user at the site
- Redirect for missing pages – If there are pages that no longer exist, you need to insert redirection codes in order to avoid 404 errors at the website. 404 errors will be flagged as errors in your Google search console and you will need to take care of them
- Redirects to authority sites – These are really external links that you might take the visitor to, in case he is more interested in a specific topic. External links focus on making sure that you are satisfying the requirement of the visitor. A lot of external links is not a good idea, as it takes them away from your site and you want the visitor to spend maximum time at your site.
All these 3 types are pretty useful from a SEO standpoint and play their role in improving overall SEO ratings.