Blogging or Podcasting which one is the better mode of content promotion?

Hello the experts there.  For business promotion, which technique should be used more often? Blogging or Podcasting? I’m a bit confused. Kindly help me regarding this.

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Both practices have their own importance because content help much in ranking any web page and podcasting help the audience to listen to the content if they don’t want to read it.

Default Answered 4 hours ago.
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