Hello the experts there. For business promotion, which technique should be used more often? Blogging or Podcasting? I’m a bit confused. Kindly help me regarding this.
Both practices have their own importance because content help much in ranking any web page and podcasting help the audience to listen to the content if they don’t want to read it.
Although both have different importance But Google is now giving some priorities to the podcasts. So i guess, publishing podcasts along with the blog could be more beneficial.
It is very hard to say which one is better since both have their own benefits. But, blogging is something always in trend and gives a good reach on SERPs as well so 1 point extra for blogging over Podcasting.